Zipcar Individual Case Brief

Zipcar Company is affected by several general environment factors including the following: Sociocultural: There is very well developed public transportation system available in the urban areas and people can easily get the mobility through public transportation. Easy access to the public transportation affects Zipcar’s business to minimize its revenues. Economic: Due to the high gas prices, it is not easy for the companies like Zipcar to compete in the market but the Zipcar can come up with hybrid cars to overcome this threat. Technological: Zipcar has now its own application to select the cars and this application makes the process easy for the customers in selecting the right vehicle. Technology is helping the company to better facilitate its customers. Zipcar company is attractive for the new entrants and the business has enough potential to generate above average profits. Following are the most important of five forces affecting the Zipcar business: Threat of new entrants: Threat of new entrants is high for this company. There are many other companies like Enterprise car rentals can also offer car sharing services. Threat of substitute products: Zipacar is a unique business model and the threat of substitute product is low because it needs a big business setup to establish business model similar to the Zipcar. Following are the two main companies that are in the competition with the Zipcar. Enterprise rent a car: Enterprise rent a car is a big car rental business and if they start the car sharing service in the future so it will become more competitive for the Zipcar to generate above average revenue in the market. Hertz car rental service: Hertz car rental can be another direct competing firm to the Zipcar. They are second largest in terms of fleet after Enterprise. Most important of the value chain factors are discussed in the following paragraph. Marketing and sales: Are very important factors that are important for the company. This business needs some proper marketing strategy to create awareness in the minds of the target audience. This factor is superior among the both competitors. Technological development: It is important for the Zipcar is a company and the company can use new technology including smart phone applications to attract new customers. This factor is superior among both competitors. Zipcars net profit margin for 2012 was 5. 26 million as compare to Hertz profit margin of 2. 69 million. The company has a social responsibility of keeping the environment clean and Zipcar is adding environment friendly cars to its fleet to keep the environment clean. Zipcar company is aligned with the market trend and this is the major strength that is attracting more opportunities and limiting threats to the company. Due to the seasonal demand for the vehicles Zipcar experiences low return in certain months that limits the opportunities and enhances the threats. Zipcar is offering the service that is valuable and rare but it is not costly to imitate for big competitors and there are also substitutes available in the market with little modification in terms and conditions. The competitive advantage for Zipcar is temporary. Zipcar’s business level strategy is highly focused on differentiation and offering environment friendly products. Corporate level of the strategy is not that developed yet and the company is having slow growth due to the income only from one sector. The company had a merger with Flexcar in 2009 and they also made alliance with Avancar in Spain due to its cooperative strategy. Company has not given a good international strategy even though they are also working in several other nations but they still need better business model to work internationally. Overall, the company has to work on the corporate level to compete both locally and internationally. Company is pursuing its business level strategy to win the market share. Firm needs to recruit more staff because there is a strong lack of customer service in their current business model and today, the companies with strong customer service are the one who has a big market share in the businesses. Most important 7’s factors are following: System: Company has uniform working criteria everywhere they work. Staff: Company works hard to boost the motivation of their employees. Skills: By hiring the right people and continuous training procedure the company is having edge over other competitors. Q1: How the company takes care of its stakeholders as they are major part of the process to generate above average returns? Q2: What strategy does the company have to response to the hyper-competition?

Global Expansion Plan

LETTER OF TRANSMITTAL 22 November 2012 Datuk Steven Sim Chief executive officer and managing director Secret Recipe Cakes and Cafe Sdn Bhd Malaysia Dear Sir, FINAL REPORT SUBMISSION – EXPANSION PLAN TO VIETNAM MARKET Please find attached the reported requested by the Board. This report reveals an insight into the Vietnamese market and explains why this is a potential one to invest in. We hope that the information provided is useful in the decision-making with regard to further development of Secret Recipe in the future.If you need any farther clarification on the report, please do not hesitate to contact me, the team leader, at an email address: [email  protected] nottingham. edu. my Yours sincerely, Nguyen Huynh Bao Ngoc On behalf of the Global Strategy Team Table of Contents 1. Executive summary3 2. Introduction4 3. Methodology5 4. Findings and Discussion6 4. 1. Motives of internationalization6 4. 2. Justification of entering into Vietnam6 5. Conclusion13 6. Recommendation s:14 6. 1. Most appropriate strategy14 6. 2. Entry mode14 6. 3.Appropriate organization structure15 7. References16 1. Executive summary This report critically examines the possibility of Vietnam to be the next stop in Secret Recipe’s global expansion plan. Initially, the report highlights the current great achievements that Secret Recipe has been attaining from its very first internationalized activity. Employing the proper strategy and being favored by consumers all guarantee an auspicious future for the chain. Taking all of these merits, the company consecutively looks for new marketplaces with new resources.Simultaneously, findings have shown that Vietnam is an appealing market because of its potentials in a fast-growing economy and long-term profitability, as well as rich resources. Then, the country risk analysis and the country market and industry opportunities analysis were introduced to evaluate Vietnam’s benefits and drawbacks. The result is that there are ro oms for both of them. Therefore, so as to be successful, recommendations on appropriate entry mode, strategy and organization structure are specified.To be more detailed, the most suitable entry mode is master franchising via a joint venture because it brings about the positively high certainty in operating. As for strategy, it is an international one to ensure consistency in the menu and concept by taking control over the core competencies and leaving other decisions to foreign subsidiaries. Besides, the Worldwide Area Structure is vital in terms of managing the company’s global expansion as it enables local responsiveness and decentralized authority, which both matter for future growth.Finally, the main conclusion is that Vietnam is the right solution for the Board’s decision to expand overseas. Nonetheless, the management should cautiously take into account the recommendations so that Secret Recipe can win. 2. Introduction Secret Recipe has gained its popularity not only in Malaysia but also across the region. The great succeed stemmed from the ambience brought to customers and the high-quality food served at reasonable prices. The number of foreign outlets is now exceeding 40 and is expecting to increase.According to Welch and Luostarinen (1988), internationalization can be described as a process by which the level of involvement in overseas activities of a firm rises. Indeed, adding the number of overseas outlets up to 100 was part of the ambitious global expansion plan. Recently, the company has spent RM60 million to invest in 2 more new markets which are India and Cambodia (TheSundaily. com, 2011). Evangelista (1994) argues that the readiness to fund international activities proves that firms desires to move further.In the past 3 years, the company has witnessed an annual growth rate of 30% (Articlebase. com, 2011). Taking advantage of both the reputation and the growth pace, it is the right time to put one step further and seize the oppor tunities available in a new market to grow even larger. The Global Strategy Team, after doing research on several potential markets within the Asian area, strongly recommends Vietnam. In this report, the motives of internationalization of Secret Recipe will be disclosed, as well as the motives of choosing Vietnam as a new international market will also be revealed.And as for a smooth penetrating process, recommendations relating to the strategy to be implemented, to the entry mode to be executed, and to the organization structure to be formed will be offered. 3. Methodology The information and data given were collected from many government and organization websites, namely Datamonitor, Trading Economics, General Statistics Office of Vietnam, etc. Besides, a proportion of them were also taken from reliable online newspapers such as TheSundaily. com.In addition, knowledge from International Business books and journals was also introduced to help provide a better understanding. Neverth eless, due to the unavailability of official information about Secret Recipe performance, the analysis had to rely entirely on online newspapers and the CEO’s reported interviews. In addition, the focus of the report is mostly on the food sector, not the franchising one. It is due to the well-structured characteristic of the franchising that it promotes a simple way to interpret and analyze.By contrast, food is a subjective topic as it relates to personal opinion, thus there are limits on suggestions. 4. Findings and Discussion 4. 1. Motives of internationalization Secret Recipe is now among the fastest-growing restaurant chains both domestically and regionally. For the last 5 years, the growth rate has been an amazing double-digit figure (TheSundaily, 2011), accompanied by a rapid increase in the number of outlets. Currently, its outlets present in 8 Asian countries including China, Australia and Pakistan.In any market, there is always a positive reaction from the consumers. A proven fact is that Secret Recipe has been awarded with many titles such as â€Å"Best Cheesecake award†, â€Å"Malaysia’s best local restaurant chain†, â€Å"Indonesian's Best Restaurant Award†, â€Å"Singapore's Excellent Food Award†, â€Å"Best Restaurant Award – Philippines Talter†, etc. This is to say, Secret Recipe, after securing its stance in Malaysia, is continuously gaining customer awareness and fame throughout the region. As a result, Secret Recipe’s movement could be best explained using Eclectic paradigm (Dunning, 1980, 1981).Among the 3 advantage factors recognized by the Eclectic paradigm, the Ownership advantage appears to be most relevant to the context of Secret Recipe. As stated above, the company now possesses a valuable intangible asset which is good brand awareness. Besides, stated in the theory, one of the reasons behind the internationalization of a multinational firm is market seeking investment. In this particular case, Secret Recipe is to exploit new market (i. e. Vietnam) because of its prospects of market size and market growth (Dunning and Lundan, 2008) 4. 2. Justification of entering into Vietnam Vietnam risk analysis:Political risks Vietnam is famous for its political stability. This diminishes the insecurity and uncertainty of foreign investors deciding to invest in Vietnam. According to Worldwide Governance Indicators (2011), the Vietnamese political environment remains almost steady in the past 15 years. Figure 1 Source: Worldwide Governance Indicators (2011) Note: Percentile ranks indicate the percentage of countries worldwide that rank lower than the indicated country, so that higher values indicate better governance scores. The line graphs include margins of error shown as dashed lines, corresponding to 90% confidence intervals.Competitive risks Corruption level in Vietnam is reported to be one of the highest in the world. According to Transparency International, 2011’s score was 2. 9, which increased 0. 2 points compared to the year before. Indeed, in comparison to other countries in Southeast Asia such as Malaysia and Thailand, Vietnam’s freedom from corruption index remains low (refer to figure 2). However, the formation of the Vietnam Anti-Corruption Initiative Program 2011 (VACI) supported by World Bank somehow saves the situation. Figure 2. Vietnam’s freedom from Corruption in comparison with Malaysia, Thailand and the World AverageSource: Heritage (2012) Operational risks Suppliers play an important role in deciding the quality. In any market, suppliers are abundant but not all of them can provide what Secret Recipe desires for a good menu. Therefore, an insightful search should be carried out before entering the market. Economic risks The inflation rate of Vietnam fluctuates wildly (refer to figure 3). This issue somehow imposes a concern, as the less wealthy class will be more conscious with eat-out whenever the rate is high, which eventually will negatively impact the foodservice sales. Figure 3 Source: TradingEconomis. om | General Statistics Office of Vietnam Vietnam market and industry opportunities: Market: In the World Bank’s 2011 Annual Report, Vietnam is perceived to reach a middle-income level country soon enough. The Vietnamese foodservice industry grew at a CAGR of 6% from 2005 to 2009. It is estimated that the growth rate would be at a CAGR of 4. 5% from 2010 to 2014 (Datamonitor, 2011). In recent years, the country has also witnessed a steady urbanization, with a rate of 3. 1% in 2010 (ReportLinker, 2012) accompanied by a sharp rise in population, implying an increasing demand for food.The rationale behind this is that as people move to big cities to work, they will have little time to prepare their own meals. Thus, eating out becomes an optimal choice. Also, according to that report by ReportLinker, there has been a surge in the number of households in Vietnamese econo my. Two types of households that contribute the most the industry are single member households and working couples as it fits into their fast-paced lifestyle. Furthermore, Vietnamese population is huge (87. 84 million in 2011) and young. Specifically, in 2010, the group 15-29 (i. e. argeting customer of Secret Recipe) appeared to be significantly larger than others. It is predicted that the group will be expanding in the next ten years, indicating a long-term growth for Secret Recipe in Vietnam food industry. Figure 4. Vietnam population by age and sex in 2010 Figure 5. Vietnam population by age and sex in 2020 Resources: Labor: Secret Recipe can be beneficial from a low-cost and huge workforce. According to General Statistics Office of Vietnam, 57. 2% of Vietnam’s population participated to labor market and 32. 5% of them had undergone or completed a vocational/professional training.It somehow guarantees skilled labor force availability. Raw materials: Basic ingredients are available here in Vietnam. However, only qualified suppliers worth the contracts otherwise they may ruin Secret Recipe’s image. Nonetheless, some of the flavors can be costly as they are imported goods with high prices. An approach to this problem could be buying in bulk and storing them for further process. Location: A number of shopping malls and superior residential areas are being built as a developing plan (Food services in Vietnam, Market Analysis, 2012). Therefore, Secret Recipe can easily reach to its customers.Apparently, however, rental price should be considered consciously. Competition: Porter’s Five Forces model, which consists of five elements, is used to give an overall picture of the food industry in Vietnam. Intensity of rivalry: Medium Currently, in terms of cheese cake, which is a core product of Secret Recipe, there are no direct competitors as none of the existing players emphasize their menu on that. Nonetheless, as for other Vietnamese dishes tha t will be developed later on, Secret Recipe should be aware that they have been being offered by domestic independents for years (Food Service profile, 2012).Their primary advantage is the understanding of the market, customers and their taste, which will take times for Secret Recipe to gain. Threats of new entrants: Medium to High Setting up a food business generally does not require high capital in comparison to other businesses. However, the procedure to ask for permission to do business in Vietnam needs good relationship with the authorities. Undoubtedly, food is a recession-free industry; hence business entities can earn profit eventually setting foot into this industry. Bargaining power of suppliers: LowAs mentioned, in order not to ruin Secret Recipe’s name, only reliable and qualified suppliers selected. Therefore, once the contract is signed between the two parties, it will be a long-term one and thus the switching cost would be relatively high, causing the suppliers ’ bargaining power to be low. Bargaining power of customers: High Vietnamese food consumers are offered with many choices. Currently, there are several cake brands operating in Vietnam such as Paris Baguette, Chewy Junior (Singapore brand), Tour le Jour (Korean brand).Besides, street vendors’ food is plentiful with many different taste and prices to choose from. Consequently, together with a favor in low switching cost, customers can easily go to another restaurant if they want to. Threats of substitutes: High Cakes are not that essential in a person’s daily life. Moreover, food in general in Vietnam is diversified and can be found on any street with a relatively reasonable price, mostly serve local cuisines to their largely native customers especially in big cities like Ho Chi Minh City.Thus, when it comes to hunger, people can choose from a wide range of them. 5. Conclusion To put it in a nutshell, the motives of internationalization of Secret Recipe can be be st enlightened applying Eclectic paradigm, particularly the Ownership advantage. At the moment, the company’s strategy is trying to spread its brand name beyond borders by constantly looking for new international markets and by bravely spending budget on them. Accordingly, one with great potentials would be worth the investment.All the findings and data have proved that Vietnam comes in the first place in the list of promising marketplaces due to its strongly growing economy, low-cost labor, and dynamic food market. Although entering into the country poses obstacles (e. g. intense competition, good authorities relationship) and economic threats (e. g. unstable inflation rate, high corruption rate), choosing the right strategy, the right means of going into it and building a suitable organization structure would foster an effective and efficient managing job. 6. Recommendations: 1. 2. 3. 4. 5. 6. 7. 1.Most appropriate strategy The most suitable strategy to be executed when ent ering Vietnam market is international strategy. There are two reasons for this choice. Firstly, the Secret Recipe’s menu on cheese cakes was originally developed by Malaysian chefs. People come to the restaurant mostly to enjoy the unique fine taste and the ambience there. Therefore, the R;D function should be in the home country so that the uniqueness making the brand name will always be the same. This happens to be parallel with the top management’s viewpoint in which the menu stays unchanged in any market.Secondly, the pressure for local responsiveness is low, not zero. Also, the most crucial characteristic of any organization is the willingness to develop products for foreign markets (Rosson and Ford, 1982). In fact, the success of Secret Recipe in foreign markets has its root in the willingness to include the popular dishes of the local food culture. Furthermore, Vietnamese consumers favor their traditional dishes such as Pho, spring rolls, etc. Thus, being able t o fruitfully offer them in the menu will certainly be an advantage. 1. 2. 3. 4. 5. 6. 7. 1. 7. 2. Entry modeOviatt and McDougall (1994) advise that firms should use †alternative governance structures†, such as franchising, licensing. And together with the analyses about Vietnam risks and industry opportunities, the recommended entry mode for Secret Recipe is establishing a master franchise via a joint venture. The reasons are as follows. First of all, Secret Recipe is in the food industry where the best mean of doing business is franchising. Indeed, the company has achieved its regional prospect thanks to properly implementing that form. In other words, the management is experienced.Moreover, the franchising is now widely perceived and accepted by Vietnamese business entities and the government, making the process easier and less costly. Secondly, Secret Recipe is still on the progress of opening a foreign market, thus what matters the most to the management would be the development costs and risks. As a result, setting up a master franchise will somehow save the management from many problems as it is now the master franchisee’s job to select and train franchisees, select locations, etc. Also, the costs and risks will be shared with the local partner in a joint venture.Thirdly, there is always a need to reduce control challenges and to protect the brand name, as well as to benefit from a local partners’ knowledge of the host country’s competitive conditions, culture, language, political and business systems whenever expanding internationally. In this sense, a joint venture appears to be essential and practical. Besides, due to the complexity of Vietnamese market, a Vietnamese partner would be helpful in negotiating with the authorities, finding suppliers, recruiting personnel, etc. 7. 3. Appropriate organization structureIn terms of global expansion management, the recommendation structure goes to Worldwide Area Structure. The reason is that for farther development, Secret Recipe will obviously expand to other markets in different countries and territories around the world. Sooner or later, the management will have to deal with problems arising from dissimilarities in customers taste, operational issues, etc. Consequently, to save costs and efforts, it is necessary to have a decentralized bureaucracy, which can be built under a Worldwide Area structure.Plus, the structure facilitates local responsiveness, which is relatively crucial to a restaurant chain like Secret Recipe. On the other hand, the structure bears the threat of fragmentation of the organization. Hence, it needs close monitor and periodical review. [Words count: 2,254] 7. References A recipe for success (2011) [Online]. Available at http://top10malaysia. com/home/index. php/trail-blazing-companies/secret-recipe [Accessed 19th October 2012] B. M. Oviatt, P. P. McDougall (1994). ‘Toward a theory of international new ventures’.Jour nal of International Business Studies, 25 (1994), pp. 45–64 Corruption in Vietnam is serious, blatant, rampant (September 2012) [Online]. Available at http://tuoitrenews. vn/cmlink/tuoitrenews/politics/corruption-in-vietnam-is-serious-blatant-rampant-1. 85998 [Accessed 12th November 2012] Dunning, H. J. , ; Lundan, M. S. (2008). Multinational Enterprises and The Global Economy. (2nd Edition). UK: Edward Elgar Publishing Foodservice in Vietnam to 2014 (July 2011) [Online]. Available at http://www. marketresearch. com/Datamonitor-v72/Foodservice-Vietnam-6446347/ Accessed 28th October 2012] F. U. Evangelista (1994). Export performance and its determinants: some empirical evidence from Australian manufacturing firms ,in: S. T. Cavusgil, C. T. Axmin (Eds. ), Advances in international marketing, vol. 6JAI Press, Greenwich, CT (1994), pp. 207–229 General Statistics office of Viet Nam [Online]. Available at http://www. gso. gov. vn/default_en. aspx? tabid=515;idmid=5;ItemID=10 6550 [Accessed 5th November 2012] Hill, C. W. L. (2012), International Business: Competing in the Global Marketplace, (9th ed. McGraw Hill, p434-439. L. S. Welch, R. K. Luostarinen (1988). ‘Internationalization: evolution of a concept’. Journal of General Management, 14 (2) (1988), pp. 34–55 P. J. Rosson, L. D. Ford (1982). ‘Manufacturer–overseas distributor relations and export performance’. Journal of International Business Studies, Fall (1982), pp. 57–72 Secret Recipe to invest RM60m on expansion (December 2011) [Online]. Available at http://www. thesundaily. my/news/243733 [Accessed 21st October 2012] Secret Recipe in Malaysia (July 2011) [Online]. Available at http://www. articlesbase. om/customer-service-articles/secret-recipe-in-malaysia-5066674. html [Accessed 22nd October 2012] Secret Recipe plans more foreign outlets (January 2008) [Online]. Available at http://biz. thestar. com. my/news/story. asp? file=%2F2008%2F1%2F24%2Fbus iness%2F20105989;sec=business [Accessed 22nd October 2012] Vietnam Anti-Corruption Initiative Program 2011 Awarded 34 Proposals to Minimize Corruption http://web. worldbank. org/WBSITE/EXTERNAL/COUNTRIES/EASTASIAPACIFICEXT/VIETNAMEXTN/0,,contentMDK:22793085~pagePK:1497618~piPK:217854~theSitePK:387565,00. tml [Accessed 12th November 2012] Vietnamese foodservice: The future of food service in Viet Nam (October 2012) [Online]. Available at http://www. reportlinker. com/p01010818-summary/Vietnamese-Foodservice-The-Future-of-Foodservice-in-Vietnam-to. html [Accessed 5th November 2012] Vietnam Inflation rate http://www. tradingeconomics. com/vietnam/inflation-cpi [Accessed 11st November 2012] Vietnamese population pyramid for years [Online]. Available at http://www. nationmaster. com/country/vm-vietnam/Age_distribution [Accessed

Framework in the Goophered Grapevine Essay - 529 Words

Framework in The Goophered Grapevine The frame narrative in Charles W. Chesnutts The Goophered Grapevine creates a hidden tension between the viewpoints of the internal narrators voice and the voice of the external narrator. Uncle Julius McAdoo is Chesnutts internal narrator, and serves a storyteller in the story. He exemplifies the characteristics of a former slave such as being uneducated and unable to speak Standard English. Julius is old, poor, and uneducated. These characteristics set him up as being a person that lacks credibility. However, early on in the story Julius claims his credibility as a storyteller by saying Day ain naer a man in dis settlement w at won tell you ole Julius McAdoo uz bawn en raise on dis yer†¦show more content†¦On the other hand, John had learned that North Carolina was a great state to cultivate grapes, and his main goal was to move there to cultivate grapes while aiding in the improvement of his wifes health. He had already observed the condition of the vineyard and was confi dent that he could restore its productivity. The conflict of territory is present here. The incongruity of the internal narrator and the external narrator is the element that sets up the tension between the two characters. They both interact with each other cordially and respectfully. However, there is a presence of internal arrogance between the two narrators. John thinks of himself as smarter than Julius because he (Julius) is old, poor, and uneducated while Julius thinks he can out smart John because hes younger, wealthier, and lacks knowledge of the area. Julius is extremely good at storytelling because he yields to his audience and draws his audience in from the beginning of the story to the end, which is a tool involved in tall tales. Julius is a trickster and even illustrates his story with the character of a Yankee, who seemingly posses the same shrewdness as Julius. His illustration of a shrew Yankee also seems to be an indirect insult towards John because he too is a northerner. In the frame structure, the two voices operating off each other raise a question of motive between the two narrators. Julius motive is clearly to mislead John and Annie so that he will

Life, Death and Good Topics Ideas for Essay Project

Life, Death and Good Topics Ideas for Essay Project The Rise of Good Topics Ideas for Essay Project Therefore, if you learn how to think, through writing, then you'll develop a well-organized, efficient mind and one which is well-founded and certain. When you're picking your topic, remember that it's much simpler to write about something which you currently have interest ineven in case you don't know a good deal about it. So whenever you're writing an essay, you're harnessing the complete might of culture to your life. If you are a newcomer to writing informative essays or simply struggle when it has to do with thinking of informative essay topics, then there's an excellent chance you might be looking for some help. Writing a proposal essay isn't exactly among the toughest things which you will ever get to do, and it is for precisely the same reason that you must think about learning not just how to write one, but also how to be certain the one which you decide to write about is among the best that you could ever get to supply your tutors. Finding the proper question has become the most important step in the writing procedure, and a bad decision can be disastrous. You may find that a number of the topics can be adapted to suit almost any sort of writing assignment. Locating a solid topic is just one of the main steps when writing any kind of paper. As a way to write a distinctive paper, you will need a distinctive topic. Much like any research paper essay, the main issue is to construct your topic and paper with the robust evidence. On the flip side, a troublesome topic will set you in an extremely tight spot. Once you receive an idea, the practice of writing will be much simpler. It is crucial to mention that the idea doesn't need to be a good one. Photo projects supply a good way to try out something new and will be able to help you escape from a rut. A personal project is something that you choose to do for yourself in your spare time. In spiration to make your own advertising or media argumentative essay topics isn't challenging to discover. Also, you'll find college essay ideas on our website! Thanks to the correct option of presentation style and a thorough understanding of the goals you wish to attain in your essay, there are plenty of categories essay themes may be broken into. Ultimately, if you are supposed to write and essay but have very little knowledge or interest in the topic, don't forget that there are lots of custom essay writers which will gladly do the task for you. The Good Topics Ideas for Essay Project Chronicles An important part of creative and fun statistics projects is that a student provides a succinct outline of the report at the start of the paper. Using good informational essay topics can have an impact on how good a grade you get. You should develop a notion and offer some evidence. Your project needs to be thought-provoking and have credible facts to spell out the objective of you r statistics research. You don't need to find super technical with legal argumentative essays, but be certain to do your homework on what the present laws about your favorite topic actually say. A great writer will have the ability to create any topic interesting, and one which knows and understands how to construct the essay as effectively as possible will have the ability to acquire excellent grades, regardless of what the topic is. Let's delve deeper into topics and see the reason why they are important and the way to get the ideal ones. You should simply locate a special perspective. Of course, when you opt to use topic ideas from old papers, it is necessary you take care to earn the title is unique as possible, so as not to put yourself in danger of plagiarism. Therefore, to write a great essay you've got to brainstorm all thoughts concerning your life experiences. It's recommended that you just opt for the topic that you're able to deal with, for instance, if you're n ot t sketching the personality characteristics then you ought to better not elect for it. Another place at which you can find some advertising research topics for college students is the web. Therefore, students who study industry and other associated subjects may be interested in writing on a number of the subsequent topics. In the event the topics are excessively easy, you won't have the ability to impress your teacher. These topics are supposed to help students identify some helpful sources. Detecting a topic for your study can be tough, but there are a lot of great methods to develop intriguing ideas. To assist you think of ideas, it can be helpful to look around in your community area at groups of people who might be intriguing to study. Whilst looking at old papers which other individuals have written, in order to help think of topic ideas for yourself, you may even get an idea about what research methods it is possible to use and a wide range of other info. While yo u might find a great deal of interesting suggestions and facts, you might not be in a position to cover everything adequately. When it has to do with writing an argumentative essay, the most essential matter to do is to select a topic and an argument you could really get behind. You should compose an observation essay, which is already a fairly tricky job. Therefore, here are a few basic ideas that will help you in writing of good descriptive essay. Researching and selecting an intriguing topic is the major point of writing an essay. An analytical essay topic that's engaging and effective is vital. Following are a few of the suggested sociology essay topic for those students that are unable to choose a great topic for their assignment.

Intergrated Marketing Communicattion Project Proposal Research

Essays on The Effect of Using Celebrity Endorser Toward a Luxury Brand Research Proposal The paper "The Effect of Using Celebrity Endorser Toward a Luxury Brand" is an excellent example of a research proposal on marketing.Working title:The effect of using celebrity endorser toward a luxury brand: a multi-method approach to studying the impact of endorser on the brandDefinition and background context:Celebrity is an individual having wide public following and recognition and celebrity endorser is this individual when he supports a consumer good or a luxury or a non-luxury brand through an advertisement. A brand is an entity that is sought after equally by elite and common people.Endorsements are part of strategic initiatives used by companies to promote a brand and create a niche market equity for the brand being promoted.Background and managerial problem:Celebrity endorsements have been a popular advertising option among some of the world's best-known brands of recent years. The notable few include Michael Jordan and Nike, George Foreman and The Foreman Grills, Bob Dylan and iTunes/iPod, Madonna and Versace and Jeff Gordon and Tage Heuer.The managerial problem of celebrity endorsements is the selection of the correct celebrity to promote a specific brand, and then selection of the correct campaign to run the endorsement.Rational/ justification for the project:The most important justification for doing this project is that celebrity endorsements act as a pervasive method of communication management. While time and again celebrity endorsements as a means to sell a product come under frequent ethical scrutiny, there are many areas that need to be seen in an explorative manner to posit logical discussion in this area.In the process of exploration, this study may well provide an answer on how to handle the managerial problem. The case of Tage Heuer is given in this paper to explain the point briefly.Statement of the topic, aims, and objectives:This study aims to investigate the influence the celebrity endorsers have on a luxury brand. It further intends to ascertain how a celebrity endorser exerts direct or indirect influence over the brand and its resulting growth among the consumers. The study would also see whether the attitude the consumers have towards the celebrity gets mediated through the brand. In the end, the study would also check if the celebrity endorser exerts an influence on the purchase intention of the consumer. The study will contribute and draw on the current literature in this field and discuss theories governing the influence.Three primary objectives of the study would be as below:Study impact of celebrity endorsements on brandsStudy impact of celebrity endorsements on consumer purchasing behaviorStudy comparative effectiveness of non-celebrity endorsements vs. celebrity endorsementsResearch question:What is the impact of celebrity endorser on a luxury brand and how does it alter consumer’s buying behavior.

Nursing Case Study Gastroenteritis @Myassignmenthelp.com

Question: Discuss about theNursing Case Study for Gastroenteritis. Answer: The Two Important Issues that the Patient is Facing are: The patient, Reg, is facing an issue of dehydration as he has contracted gastroenteritis. All his symptoms leading to his admission in the hospital were specific of a bout of gastroenteritis, such as, watery diarrhea, vomiting. Other symptoms such as fever, headaches, lethargy and cramps in the stomach indicated the same (Freedman et al. 2015). The continuous vomiting and watery diarrhea is the reason for his dehydration. Reg is also suffering from acute pain in the abdomen. One of the symptoms of gastroenteritis is abdominal pain, which is due to the infection in the stomach with gastroenteritis causing pathogens. The pain is caused due to the movement in the colon due to the imbalance of electrolyte in the system (Martinez and Mattu 2014). The nursing interventions that can be carried out to address the issues are: For dehydration, the patient should be made to consume fluids such as water, and in this case, should be administered with intravenous fluids in order to rehydrate the patient. Medications such as, Lonox, Motofen, Florastor, Imotil (anti-diarrheals); Aprepitant, Domperidone, Prochlorperazine, Granisetron (anti-emetics), should be administered in case of chronic conditions (Ruszczy?ski, Urba?ska and Szajewska, 2014). For the abdominal pain, the patient should be administered with acetaminophen-based medications, such as Tylenol, to relieve the patient from abdominal pain (Gilron et al. 2015). The necessity of using the particular nursing intervention in order to address the issue: The patient needs to be dehydrated in order to prevent symptoms such as toxin accumulation in the body, the imbalance caused due to loss of salt and sugar, which can severely affect the normal functioning of the body. Immediate rehydration is necessary for the patient as it might lead to fainting, muscle cramps, headaches, and difficulty in urination. All these symptoms were already present in the patient and hence, this intervention was necessary (Sugata et al. 2014). It is necessary for the drug to be administered as Reg is suffering from abdominal pain. Acetaminophen relives the patient from pain (Liu et al. 2015). References: Freedman, S.B., Vandermeer, B., Milne, A., Hartling, L. and Pediatric Emergency Research Canada Gastroenteritis Study Group, 2015. Diagnosing clinically significant dehydration in children with acute gastroenteritis using noninvasive methods: a meta-analysis.The Journal of pediatrics,166(4), pp.908-916. Gilron, I., Tu, D., Dumerton-Shore, D., Duggan, S., Rooney, R., McGrath, M. and Orr, E., 2015. The effect of triple vs. double nonopioid therapy on postoperative pain and functional outcome after abdominal hysterectomy: A randomised double-blind control trial.European Journal of Anaesthesiology (EJA),32(4), pp.269-276. Liu, W., de Virgilio, C., Grigorian, A. and Arnell, T.D., 2015. Right Lower Quadrant Abdominal Pain. InSurgery(pp. 213-224). Springer New York. Martinez, J.P. and Mattu, A., 2014. Abdominal pain in the elderly.Geriatric Emergency Medicine, p.94. Ruszczy?ski, M., Urba?ska, M. and Szajewska, H., 2014. Gelatin tannate for treating acute gastroenteritis: a systematic review.Annals of Gastroenterology,27(2), p.121. Sugata, K., Wakuda, M., Taniguchi, K., Asano, Y. and Yoshikawa, T., 2014. Fatal Case of Norovirus Gastroenteritis due to Severe Dehydration.Journal of the Pediatric Infectious Diseases Society, p.pit087.

Transcendentalism and Romanticism free essay sample

Throughout time there have been many literary movements, many of which become forgotten over time. However they should not be forgotten because they have shaped American literature into what it is today. Two of the more important literary movements of the late 18th century to the early 19th century are transcendentalism and romanticism. Transcendentalism was a literary movement in the first half of the 19th century. Transcendentalists were influenced by romanticism, especially such aspects of self examination, the celebration of individualism, and the exploring the beauties of nature and of humankind. According to them, fulfilling the search for knowledge came when one gained an awareness of beauty and truth, and communicated with nature to find union with the ? Over-Soul? , a term used by Emerson in place of God. When this occurred, one was cleansed of materialistic goals, and was left with a sense of self-reliance and purity. Leaders of this movement include Ralph Waldo Emerson, Margaret Fuller, Theodore Parker, Bronson Alcott, William Ellery Channing, and Henry David Thoreau. We will write a custom essay sample on Transcendentalism and Romanticism or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These people were all transcendentalists. Transcendentalists can be seen as a generation of well educated people who lived in the decades before the American Civil War. (Lewis, ? What is Transcendentalism ) Transcendentalists deliberately went about creating literature, essays, novels, philosophy, poetry, and other writing that was clearly different from anything from England, France, Germany, or any other European Nation. The concept of transcendentalism is clearly expressed in the essay Nature, by Ralph Waldo Emerson. His essay Nature tells of how one can gain insight and spiritual cleansing simply from experiencing nature. Emerson tells of how in the woods is perpetual youth and in the woods we return to reason and faith. These lines show the whole concept of transcendentalism. In the following lines, Emerson remarks: Standing on the bare ground- my head bathed by the blithe air and uplifted into infinite space- all mean egotism vanishes. I become a transparent eyeball: I am nothing; I see all; the currents of the Universal Being circulate through me; I am part or parcel of God. (Emerson, ? Nature? ) These lines display the transcendentalist elief that purity and knowledge can be obtained from a union with and understanding of nature. Emerson also relates the concept of transcendentalism to human life in his essay, Self-Reliance. In this essay, Emerson talks about another part of transcendentalism, the issue of self-reliance. He sees mankind as somewhat of a coward and that people never express their true selves. Emerson claims that humans are afraid to fail and no matter what success may come to them, they will never be happy, they always want more. He expresses transcendentalist ideals by saying that a true person would be a non-conformist. Emerson puts this belief into words in the following lines: There is a time in every man? s education when he arrives at the conviction that envy is ignorance; that imitation is suicide; that he must take himself for better, for worse, as his portion, no kernel of nourishing corn can come to him but through his toil. These words pretty much sum up the idea of transcendentalism, that one must celebrate the individual in order to find himself one with the universe. Another significant contribution to the idea of transcendentalism was by the author Henry David Thoreau. Thoreau lived in the same home as Emerson. His most honored and enjoyed work was the story, Walden. In Walden, Thoreau explains why he chose the woods: I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. I did not wish to live what was not life, living is so dear; nor did I wish to practice resignation, unless it was quite necessary. Thoreau chose to live in seclusion because he believed solitude was the best companion in order to know one? s true self. In the essay, he felt that mankind was too caught up in material possessions. Thoreau gave transcendentalism three key ideas, individualism, knowledge of nature, and the disposal of material belongings. Transcendentalism was one of the most important movements of the 19th century. This movement allowed for one to understand the importance of learning more about oneself. If a person could connect their individual soul ith the universe, they could fulfill their potential in life. Romanticism is an artistic and intellectual movement that originated in the late 18th century and stressed strong emotion, imagination, freedom from classical correctness in art forms, and rebellion against social conventions. Romanticism also is an attitude or intellectual orientation that characterized many works of literature, painting, music, architecture, criticism, and historiography in Western civilization over a period from the late 18th to the mid 19th century. Romanticism can be seen as a rejection of the precepts of order, calm, harmony, balance, idealization, and late 18th century Neoclassicism. (WebMuseum: Romanticism) It was also to some extent a reaction against the Enlightenment and against 18th century rationalism and physical materialism. Romanticism emphasized the individual, the subjective, the irrational, the imaginative, the personal, the spontaneous, the emotional, the visionary, and the transcendental. Among the characteristic attitudes of Romanticism were the following: a deepened appreciation of the beauties of nature; a general exaltation of emotion over reason and of the senses over intellect; a turning in upon the self and a heightened examination of human personality and its moods and mental potentialities; a preoccupation with the genius, the hero, and the exceptional figure in general, and a focus on his passions and inner struggles; a new view of the artist as a supremely individual creator, whose creative spirit is more important than strict adherence to formal rules and traditional procedures; an emphasis upon imagination as a gateway to transcendent experience and spiritual truth; an obsessive interest in folk culture, national and ethnic cultural origins, and the medieval era; and a predilection for the exotic, the remote, the mysterious, the weird, the occult, the monstrous, the diseased, and even the satanic. (WebMuseum: Romanticism) Some of the authors of this movement include Jean Jacques Rousseau, Johann Wolfgang von Goethe, Johann Gottfried von Herder, and Justus Moser. Rousseau established the idea of the individual and championed the freedom of the human spirit. One of his most famous quotes were ? I felt before I thought?. Goethe, Herder, and Moser worked together on a group of essays entitled Von deutscher Art und Kunst. In this work the authors celebrated the romantic spirit as manifested in German Folk songs, Gothic architecture, and the plays of William Shakespeare. Goethe wanted to imitate Shakespeare? free style in hit Gotz von Berlichingen, a historical drama about a 16th century robber night. This play justified revolt against political authority. One of the great influential documents of romanticism was Goethe? s Sorrows of Young Werther. This work praises sentiment, even to the extent of justifying committing suicide as a result of love. These were just some of the many works that characterized the ideals of Romanticism. Without the transcendental and romanticism movements American literature would not be what it is today. These movements have shaped the way today? s authors approach writing. Also these movements have allowed for one to expand his or her mind to new ideas and new ways of approaching life.